Search Engine Optimization

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Ads make up a significant portion of many SERPs. Organic search traffic is specifically any unpaid traffic that comes from SERPs.

There are many types of SEO and different websites have different needs. This is why we offer our SEO services in the form of Pathways.

Pathways are defined as channels of focus to improve your SEO. Each Pathway offers a combination of techniques and strategies that work together to improve your website’s search rankings.

Of course, the more Pathways you use, the better your results are likely to be. However, we understand that you may have particular Pathways on which you’d prefer to focus, whether it be for a technical reason or because it doesn’t fit in your budget.

It’s likely that your website was built using content that you wrote yourself. You are the best source for your website’s content, but you may not know how to optimize your words for the best possible search ranking.

That’s where on-page SEO services come in. If you are only choosing a single pathway, this is likely the best place to start.

Our on-page SEO services include a very thorough review of your website’s content and meta data, as well as the overall structure (how it was built). This gives us an overall outline of your website so we can optimize it in a way that makes Google and other search engines happy.

The amount of work that it takes for the best results can be several small but powerful tweaks, or even a complete structural overhaul.

Content creation is key to a successful SEO campaign. Many websites are built using very little content and this is where we can help.

Your website’s content needs to be optimized to match your business, your industry and your customers. Optimized content is key to bringing in more sales which leads to making more money.

To accomplish this, we start by identifying keywords and phrases that your target audience uses to find websites like yours. We also review search volume and rank difficulty. Armed with this information, we can then produce content that is specific to your needs and optimized for the best results.

With our content creation pathway, we’ll handcraft up to 2,500 words of optimized content for your website every month. We can provide this content in the form of one long post, or we can create several posts during the month. We custom tailor a process based on what makes the most sense for you and your audience.

Link building involves working outside of your website to bring quality links back to you. This is why you might often see them referred to as “backlinks”. This pathway doesn’t actually require us to work directly on your website.

Every website on the internet is assigned a “domain authority” by Google and other major search engines. This determination is made based on many factors, including popularity, traffic and familiarity. Your website’s authority level helps search engines determine your importance, which impacts your search ranking.

For example, Wikipedia has an amazingly high level of authority, but a new website for a small business has very little authority.

You can use link building to improve your authority. When a website with high authority links to your website, it passes some of its authority to you.

We charge a one-time flat fee for onboarding and initial analysis. This is required regardless of which pathway(s) you choose. Your recurring pathway fees begin after the onboarding process has been completed.

The onboarding process allows us to run a complete audit on your website that includes your existing content, SEO performance, website structure, and much more. Even if we built your website, the audit is important because it provides us with a baseline to work from.

The onboarding fee is a one-time payment and you’ll never have to pay it again as long as you remain on at least one pathway.

Absolutely not. Our SEO services are provided month-to-month, so you don’t have to be concerned with being stuck in a contract. You can cancel at any time.

We do, however, require that you stay on a selected pathway for at least 3 months before switching to a new pathway. This is not to say that you couldn’t purchase a pathway for 1 month and then cancel; but if you want to utilize multiple pathways over several months, we need to be able to concentrate on a pathway for 3 or more months before you switch to another one.

Switching pathways too often significantly reduces its effectiveness on your website’s SEO campaign.

No. The reason for this is because SEO is a constantly evolving concept, and we don’t want to restrict you from switching or adjusting your plan as needed.

Generally speaking, any changes made to your website COULD take up to 2 weeks to have an effect on the search engines. Therefore, the expectation is that this process will take weeks, rather than days before movement can be seen.

That said, there are a number of different factors that contribute to your search engine rankings. Normally, significant changes can be seen within 6 to 8 weeks of being on a pathway and/or dedicated SEO work.

If you don’t choose the full package of all 3 pathways, we ask that you don’t move off a pathway for at least 3 months, but we recommend that you give each pathway 6 months or more.

This doesn’t mean that you’re tied into a contract. We openly allow you to cancel your agreement at any time. We simply ask that if you want to change pathway, that you commit to it as a process and don’t ask to change again for another 3 months.