Your online reviews can turn visitors into customers

Your online reviews can turn visitors into customers

One of the best things you can do for your business is to gain positive online reviews from satisfied customers. These reviews can then have a positive effect on potential customers that are interested in the products and services your business offers.

Have you ever noticed that many websites have published testimonials from happy customers? This is because testimonials help them gain trust from visitors like you so that you will purchase products and services from them. Online reviews work much in the same way, except that they are posted on trusted services such as Google.

Online reviews can lead to more sales and a stronger brand awareness.

Online reviews make you more visible. Having a strong online presence is valuable to your business these days because everyone is clamoring for attention. Many people look online for reviews, even when deciding on a local business.

Online reviews open a pathway for communication. They allow for an opportunity to speak directly with your customers. You can solve problems. You can also address bad reviews and showcase your dedication to customer happiness.

Online reviews increase your trust factor with potential customers. People are increasingly influenced by star ratings and scores. It simplifies a business’ trustworthiness and quality of service into an easy to consume visual. Seeing good ratings raises confidence in your brand.

Online reviews can be a deciding factor. Good reviews can mean the difference between buying and not buying.

Online reviews can give you valuable insight. Often people will leave detailed reviews about their experience with a company. You can use this feedback to fine tune what you offer, your customer service, and your brand. It allows you to measure if you are reaching the right people for your business, service, or product. Online reviews put you ahead of your competitors. Having better reviews in comparison to your competition goes a long way to increasing trust in your business. It sets a standard which puts you on top. People are more likely to choose you over a similar business with worse reviews, or no reviews.

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About the author

Wendell Harness grew up in Hemet, California but moved to Oregon in the early 1990's. He's been a retail worker, land surveyor and a web developer. He's also a coffee snob and loves bowling. Wendell spends his days working on websites, then enjoys his family, friends and cats on evenings and weekends.

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